"Pass the Cheer" is Starbucks' theme for this holiday. And in order to "pass their cheer" to other people, Starbucks came up with a gimmick that you'd really never expect.
Aaron and I came from Philam to pick up some stuff for Chi Fusion. As we were heading back to Smart, we saw a white SUV (crosswind) passing by and noticed that there was a venti Starbucks on its roof as if somebody forgot about their drink or intentionally left it their after they were finished with it. As the SUV passed by, the driver's window was rolled down so Aaron told the driver that there there was a Starbucks cup on its roof. Surprisingly, someone from the back seat handed us two Pass the Cheers coupon (as shown below) that started with : "You just did something really nice today..". Each coupon is good for one short Christmas drink. Yey! hehe
Nice gimmick if you ask us. It makes you remember how simple things can make other people happy. And that you don't need expensive gifts to pass the cheer this holidays.
You may also check Starbucks's Pass The Cheer campaign thru
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